femme médecin en couleur
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20 years of health expertise

Open Space Office

OUR SPECIFICITIES

Wide areas of application

We operate in all worlds related to health: medical and paramedical ( hospital, city, healthcare structures) and pharmaceutical (pharmacies, groupings of pharmacies, purchasing centers, hospital pharmacies).

Mastering all the problems of therapeutic areas whether it is a question of treatments or devices such as blood glucose meters or pen injectors, we investigate and find solutions to the current problems of the patient journey in the tools intended for patients and the expected services by health professionals.

In addition to the classic fields of investigation , we operate in specific fields of application : rare and orphan diseases, oncology, hematology and hemophilia, as many therapeutic universes dominated by monoclonal antibodies and immunotherapy.

 
 

OUR SOLUTIONS

Guaranteed success

Business Organization
Image de Carlos Muza

QUALITATIVE METHODOLOGIES

To understand the reasons or consequences of an event, collect and deepen perceptions, compare points of view 

QUANTITATIVE METHODOLOGIES

To weigh and prioritize criteria, levers, brakes or expectations, measure the performance and impact of an action, or an argument, assess a risk, compare populations on different criteria ...

Assisted directive questionnaire based on open and closed questions
Self-administered questionnaire based on closed questions
Patient case reports

Semi-structured qualitative interviews

Open qualitative interviews

Mirror studies

Focus groups

Expert groups

Animation of forums on the Net

 

OUR TARGETS

Knowledge of practitioner networks and meticulous internal monitoring to ensure the conditions for quality recruitment and optimal responsiveness.

General practitioners
Liberal specialists
Hospital practitioners
Community and hospital pharmacists
Nurses and paramedics
Patients, their entourage and caregivers

Médecin souriant

PROJECTS

MARKET ANALYSIS

Behavior analysis
Balance of levers & brakes
Assessment of beliefs & behaviors
Image review
Prescription observatory
Patient journey

STRATEGIC STUDIES

Research / validation / optimization of:
Positioning,
Targeting practitioners
Communication axes
Expected communication channels
Identification of customer expectations and needs

COMMUNICATION TESTS

Communication pre-test / post-test
Message tests
Visit reconstruction
Recall test
Launch follow-up
Campaign report
Sales force audit

 
 

An international presence

ViCTA Conseil carries out international studies. With our experience, we adapt and bring our expertise across borders.

 

We have already had the opportunity to carry out studies for our customers in many countries.

Let us quote for example, the United Kingdom, Germany, Belgium, Luxembourg, Italy, Spain etc.

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All the members of ViCTA conseil are trained in phamarcovigilance in order to ensure permanent monitoring of the undesirable effects of drugs that may be revealed during our studies.

We are working closely with laboratories to report these cases.

Pharmacovigilance

We are very concerned about data protection during our studies. We carry out permanent actions with regard to the GDPR.

 

Excellence in data processing

 

The team

  A team made up of multidisciplinary profiles from different backgrounds: human sciences, marketing, health for a more global and creative approach to market research.

 

OUR CLIENTS

Partnerships and projects

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The team