Market research - Marketing and communication advice in healthcare
20 years of health expertise
OUR SPECIFICITIES
Wide areas of application
We operate in all worlds related to health: medical and paramedical ( hospital, city, healthcare structures) and pharmaceutical (pharmacies, groupings of pharmacies, purchasing centers, hospital pharmacies).
Mastering all the problems of therapeutic areas whether it is a question of treatments or devices such as blood glucose meters or pen injectors, we investigate and find solutions to the current problems of the patient journey in the tools intended for patients and the expected services by health professionals.
In addition to the classic fields of investigation , we operate in specific fields of application : rare and orphan diseases, oncology, hematology and hemophilia, as many therapeutic universes dominated by monoclonal antibodies and immunotherapy.
OUR SOLUTIONS
Guaranteed success
QUALITATIVE METHODOLOGIES
To understand the reasons or consequences of an event, collect and deepen perceptions, compare points of view
QUANTITATIVE METHODOLOGIES
To weigh and prioritize criteria, levers, brakes or expectations, measure the performance and impact of an action, or an argument, assess a risk, compare populations on different criteria ...
Assisted directive questionnaire based on open and closed questions
Self-administered questionnaire based on closed questions
Patient case reports
Semi-structured qualitative interviews
Open qualitative interviews
Mirror studies
Focus groups
Expert groups
Animation of forums on the Net
OUR TARGETS
Knowledge of practitioner networks and meticulous internal monitoring to ensure the conditions for quality recruitment and optimal responsiveness.
General practitioners
Liberal specialists
Hospital practitioners
Community and hospital pharmacists
Nurses and paramedics
Patients, their entourage and caregivers
PROJECTS
MARKET ANALYSIS
Behavior analysis
Balance of levers & brakes
Assessment of beliefs & behaviors
Image review
Prescription observatory
Patient journey
STRATEGIC STUDIES
Research / validation / optimization of:
Positioning,
Targeting practitioners
Communication axes
Expected communication channels
Identification of customer expectations and needs
COMMUNICATION TESTS
Communication pre-test / post-test
Message tests
Visit reconstruction
Recall test
Launch follow-up
Campaign report
Sales force audit
An international presence
ViCTA Conseil carries out international studies. With our experience, we adapt and bring our expertise across borders.
We have already had the opportunity to carry out studies for our customers in many countries.
Let us quote for example, the United Kingdom, Germany, Belgium, Luxembourg, Italy, Spain etc.
Pharmacovigilance
Excellence in data processing
OUR CLIENTS
Partnerships and projects
